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What is digital marketing and why is it important?

Table of Content
  • What is digital marketing? 
  • why is digital marketing important?
  • What is the role of digital marketing to a company?
  • What is a company’s concept of digital marketing?
  • What are the types of digital marketing?
  • Is digital marketing successful for all types of business?
  • what is digital marketing?


    Marketing your business online, whether you call it digital marketing, online marketing, or internet advertisement, is a big deal these days. After all, internet use has more than doubled in the last decade, making a huge change in how people buy products and interact with business. 

    What is digital marketing, exactly? Like every other form of marketing, digital marketing is a way to communicate with and impact your future customers. The real difference is that you can communicate with and influence those customers via the internet. 

    What is digital marketing? 


    All marketing campaigns that use an electronic device or the internet are referred to as digital marketing. Businesses use digital platforms such as search engines, email, social media, and other websites. 


    While a seasoned inbound marketer may suggest that inbound marketing and digital marketing are extremely similar, there are some small differences. I’ve heard a lot about how such small differences are found around the world from conversations with marketers and business owners in the United States, the United Kingdom, Asia, Australia, and New Zealand.


    Why is digital marketing important?


    You can reach a larger audience with digital marketing than you do with traditional methods, and you can approach the prospects that are most likely to purchase your product or service. It’s also much less expensive than traditional ads, and it allows you to monitor performance on a regular basis and pivot as required. 


    Digital marketing has a number of major advantages. Let’s take a closer look at four of them. 


    • You can only market people who are most likely to buy your product or service. 


    You have no control over who sees your advertisement whether you put it on T.V, in a magazine, or on a billboard. Of course, some demographics can be measured, such as the magazine’s average readership or the population of a specific neighbourhood, but it’s still mostly a guessing game. 


    On the other hand, digital marketing enables you to target a highly specific audience and deliver customised, high-converting marketing messages to that audience. 


    For example, you might use social media’s targeting features to present social media advertising to a specific audience based on variables like age, gender, place, interests, networks, or behaviours. You may also use PPC or SEO tactics to target users who have shown interest in your product or service, or who have searched for unique keywords related to your industry. 


    Finally, digital marketing allows you to do the necessary research to define your buyer profile, as well as fine-tune your marketing plan over time to ensure you’re targeting the most likely to buy prospects. Best of all, digital marketing allows you to target specific subsets of your target audience. This is especially important if you market several products or services to various buyer personas. 


    • It is less expensive than traditional marketing strategies. 


    Digital marketing allows you to monitor campaigns on a regular basis and reduce the amount of money you spend on a channel that isn’t generating a high return on investment.on the other hand, Traditional types of advertisement cannot be said in the same way.  It doesn’t matter how well your billboard performs; whether or not it converts is relevant. 


    You will have full control of where you invest your money through digital marketing. Instead of spending money on PPC campaigns, you might invest in design tools to build high-converting instagram content. A digital marketing strategy helps you to pivot on the fly, meaning you’re never spending money on unsuccessful platforms. 


    If you work for a small business with a limited budget, for example, you might consider inverting social media, blogging, or SEO-three strategies that can provide a high return on investment even with a small investment. 


    • You will outrank bigger players in your business using digital marketing. 


    If you work for a small company, competing with big brands in your market, all of which have millions of dollars to spend on television ads or national promotions. Is likely challenging. Fortunately, there are several ways to outrank the major players by implementing strategic digital marketing initiatives. 


    For example, you could recognise a few long-tail keywords that are relevant to your product or service and build high-quality content to help you rank for those keywords on search engines. Search engines aren’t concerned with which brand is the most popular; instead, they prioritise content that resonates with the target audience. 


    Furthermore, influencer marketing on social media allows you to target new markets. I don’t follow any major brands on social media, but i do follow influencers who will periodically promote products or services they like-this might be a helpful avenue to consider if you work for a small-to-medium-sized business. 


    • Digital marketing measurable 


    Digital marketing will provide you with a complete, end-to-end view of all the matrics that matter to your company, such as impressions, views, shares, clicks, and time on page. This is one of the most significant advantages of digital marketing. Traditional advertising has a number of limitations, the most significant of which is its lack of measurability. 


    Digital marketing, unlike most offline marketing efforts, allows advertisers to see accurate results in real time. If you’re ever placed an ad in a newspaper, you know how difficult it is to determine how many people actually turned to that page and read your ad. There’s no way to know for sure whether or not that ad resulted in any sales. 


    Digital marketing, on the other hand, allows you to monitor the return on almost every part of your marketing activities. 


    Here are some examples below:


    Traffic of websites


    By using digital marketing tools, such as blogspot, you will see the exact amount of people who have visited your website’s homepage in real time via digital marketing.


    Among other digital analytics information, you can see how many sites they visited, what computer they were using, and where they came from. 


    Based on the number of people who visit your website, this intelligence helps you prioritise which marketing platforms to spend more or less time on. For example, if organic search accounts for only 10% of your traffic, you know you’ll need to invest some time in SEO to increase that number. 


    It’s difficult to say how customers are engaging with your brand until they communicate with a salesperson or make a purchase with offline marketing. You can detect trends and patterns in people’s actions through digital marketing before they hit the final stage of their buyer’s journey, allowing you to make better decisions on how to draw them to your website at the start of the marketing funnel. 


    Lead generation and content performance


    Imagine you’ve made a product brochure and mailed it to people’s mailboxes- the brochure is a type of content, although one that is delivered via the maild. The problem is that you have no idea how many people have looked at your brochure or how many have thrown it away. 

    Imagine now having the brochure on your website. You can use forms to track how many people downloaded the page where it’s hosted and to collect contact information from those who download it. You can track not only how many people are interacting with your content. But you can also generate eligible leads by having them download it. 


    Attribution modeling 


    You can track all of your sales back to a customer’s first digital touchpoint with your company using a successful digital marketing strategy paired with the right tools and technologies. 

    This is known as attribution modelling, and it helps you to spot patterns in how people study and purchase your product, allowing you to make better decisions about the aspects of your marketing plan to focus on and which aspects of your sales cycle to improve. 


    What is the role of digital marketing to a company


    Traditional marketing can take the form of print advertising, phone calls, or physical marketing, but digital marketing may take place electronically and online. This means that brands have a lot of options for reaching consumers, such as email, video, social media, and search engines. 


    Digital marketing is critical for your company and brand awareness at this stage. Any other brand, it seems, has a website. If they don;t, they can at least have a social media presence or a digital advertising campaign. Consumers now expect and rely on digital content and marketing as a means of learning about brands. 


    To cut a long story short, you’ll need to accept certain elements of digital marketing to be successful as a company owner. 


    You can get creative and play with a variety of marketing approaches on a budget because digital marketing has so many choices and strategies. You can also use tools like analytics dashboards to monitor the effectiveness and ROI of your campaigns more easily with digital ads than you do with conventional advertising material like a billboard or print ad. 


    What is a company’s concept of digital marketing?


    Digital marketing is described as the use of a variety of digital strategies and platforms to reach out to consumers where they suspend the majority of their time: online. There’s a range of approaches that fall under the category of “ internet marketing,” from the website itself to a business’s online branding assets- digital ads, email marketing, online brochures, and beyond. 


    The best digital marketers will see how each digital marketing strategy contributes to their overall objectives. Marketers may also fund a broader campaign using the free and paid platforms available to them, depending on the aims of their marketing plan. 


    For example, a content marketer may write a series of blog posts to generate leads from a new ebook the company recently published. The company’s social media marketer will help to promote these blog posts on the company’s social media pages, both paid and organically. 

    Perhaps the email marketer creates an email campaign to give more information about the business to those who download the ebook. In a moment, we’ll go over these particular digital marketers in greater detail. 


    What are the types of digital marketing?


    1. Search engine optimization (SEO)

    2. Content marketing

    3. Social media marketing

    4. Pay per click (PPC)

    5. Affiliate marketing

    6. Native marketing

    7. Marketing automaton

    8. Email marketing 

    9. Online PR

    10. Inbound marketing 

    11. Sponsored content


    Here’s a rundown of some of the most popular digital marketing strategies, as well as the platforms that each one uses. 


    1. Search engine optimization (SEO)

    This is the method of increasing the amount of organic ( or free) traffic to your website by optimising it to “rank” higher in search engine results pages. Websites, blogs, and infographics are among the platforms that profit from SEO. 


    There are many ways to SEO that can be used to generate eligible traffic to your website. There are some of them.

    • On page SEO: When looking at a website, this form of SEO focuses on all of the content that is “on the internet.” you can answer questions for readers and rank higher on the search engine results pages (SERPs) by investigating keywords for their search volume and purpose.

    • Off page SEO: when it comes to optimising the website, this form of SEO focuses on anything that happens “ off the page.” “what activities that aren’t on my page my have an effect on my ranking?” you might request. In bound links, also known as backlinks, are the solution. The number of publishers who connect to you and their relative “authority” have an impact on how well you rate for the keywords you’re interested in. you will receive the backlinks you need to drive your website up the right SERP’s by networking with other publishers, writing guest posts on their websites (with a link back to your website), and attracting external interest. 

    • Technical SEO: the backend of your website and how your pages are closed are the subject of this form of SEO. image compression, structured data, and CSS file optimization are all examples of technical SEO that can improve the loading speed of your website, which is a key ranking factor for search engines like google. 


    1. Content marketing 


    This term refers to the development and promotion of content assets in order to increase brand awareness, traffic, lead generation, and customer acquisition. The following are some of the platforms that can be used in your content marketing strategy:

    • Blog posts: writing and posting posts on a company blog allows you to show your industry experience while also increasing organic search traffic. As a result, you’ll have more chances to turn website users into sales leads for your sales team.  

    • Ebook and whitepapers: ebooks, whitepapers, and other long-form content will help website visitors learn more. It also allows you to trade content for reader’s contact details, creating lends and moving people through the buyer’s journey for your company.

    • Infographics: readers often prefer you to demonstrate rather than tell. Infographics are a form of visual content that helps website visitors in visualising a concept you’d like them to understand. 


    1. Social media marketing


    This method uses social media to promote your brand and content in order to raise brand awareness, drive traffic, and generate leads for your business. You may use the following platforms for social media marketing:

    • Facebook 

    • Twitter

    • Linkedin

    • Instagram

    • Snapchat

    • pinterest


    If you’re new to social media, resources like blogspot will help you connect social media networks like linkedin and facebook in one location. This allows you to easily schedule content for multiple channels at the same time, as well as monitor analytics from the platform. 


    1. Pay per click (PPC)


    PPC is a method of increasing website traffic by paying a publisher each time your ad is clicked. Google ads is one of the most popular forms of PPC. it allows you to pay for top spots on google’s search engine results pages by paying “per click” for the links you put. PPC can also be used in the following channels:


    Paid ads on facebook: users may pay to customise a video, picture message, or slideshow, which facebook will share in the news feeds of people that fit your company’s target audience.  


    Twitter ads campaign: users may pay to have a series of posts or profile badges included in

    the news feeds of a particular audience, all designed to achieve a specific business goal. This target could be increased page traffic, increased twitter followers, increased tweet interaction, or even app downloads. 


    1. Affiliate marketing 


    This is a type of performance-based advertisement in which you are rewarded for promoting the products or services of others on your website. The following are examples of affiliate marketing channels:

    • Through the youtube partner program, you can host video advertisements.

    • Using your social media accounts to share affiliate connections.


    1. Native advertising 


    Native ads refers to commercials that are mainly content-driven and appear alongside non-paid content on a website. Supported posts on buzzfeed are a good example, but many people still consider social media ads to be “native”- for example, facebook and instagram advertising. 


    1. Email marketing 


    Email marketing is a method for businesses to communicate with their customers. Email is often used to advertise content, promotions, and activities, as well as direct customers to a company’s website. In an email marketing campaign, you could send the following types of emails:

    • Newsletters for blog subscribes.

    • Emails sent to website users who have downloaded something.

    • Emails of welcome to customers.

    • Members of loyalty programmes are eligible for holiday promotions.

    • For customer nurturing, send out a series of emails of tips or something similar. 


    1. Inbound marketing


    Inbound marketing is a marketing strategy that involves attracting, engaging, and delighting consumers during the buyer’s journey. Every digital marketing technique mentioned abouve can be used as part of an inbound marketing strategy to build a customer experience that works for, not against, the customer. Here are some classic inbound marketing vs. traditional marketing examples. 

    • Pop-up advertising vs. blogging

    • Commercial ads vs. video marketing

    • Email spam vs. email contact lists


    Is digital marketing successful for all types of business?


    Any company in any sector will benefit from digital marketing. Regardless of what your business sells, digital marketing also reaches a particular customer persona to recognise the needs of your target audience and produce useful online content. That isn’t to suggest that any company should use a digital marketing strategy in the same way. 


    B2B digital marketing 


    If your company is B2B, the digital marketing activities are most likely focused on online lead generation, with the ultimate aim of getting someone to talk with a salesperson. As a result, the aim of your marketing campaign is to use your website and other digital platforms to attract and turn the highest quality leads for your salespeople. 


    You’ll probably want to concentrate your attention on business-focussed platforms like linkedin, where your demographic spends time online, in addition to your website. 


    B2C digital marketing


    If your company is B2C, depending on the price point of your goods, the target of your digital marketing activities is most likely to draw people to your website and convert them into customers without ever having to talk with a salesperson. 


    As a result, you’re probably less likely to rely on “leads” in the conventional sense and more likely to concentrate on creating an accelerated buyer’s path, from the time someone visits your website to the time they make a purchase. This means your product will likely appear in your content earlier in the marketing funnel that it would for a B2B company, and you will need to use stronger calls-to-action (CTAs). 

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